Liberty Whiteware is changing the look of Indian ceramic sanitary ware with Italian know how and a range the like of which the country hasn’t seen before. These are being produced at a state-of-the-art plant at Neemrana in Rajasthan. Starting with 200,000 pcs per annum the unit with an installed capacity to make 200,000pcs at an investment of Rs.25 crores will produce 500,000 pcs per annum by end 2006.
Each product is created to match the stylish European standards and the look and feel of the products is indicative of the superlative standards that are maintained throughout the manufacturing process. Like the raw materials are sourced from the best mines on earth and processed at the best houses in the world. The products are fired at exceptionally high temperatures as part of a process that replicates Nature in terms of the intense heat and pressure that are generated to produce the whitest of white ceramics which results in a sanitary ware that outlasts all others.

Brand named Beach the sanitary ware range includes five distinctive collections: Beach Jumeira, Beach Marina, Beach Paradise, Beach Gold Coast and Beach Hawaii. Ranging from the classic with its strikingly timeless appeal to the invigoratingly new with its unusual style.

It opens new vistas in bathroom design with a wide range of compact sinks and fixtures based on a system of flat ledges. The space saving design provides great comfort in minimum space.

Based on pure lines, sober material combinations, modular units and comfortable spaces. It’s a pure planning tool, a whole, versatile and modular system that allows a constantly changing layout.

It’s a straightforward, versatile and simply attractive design that compliments a fresh, open-minded and easy-going lifestyle. The harmonious proportions exude warmth, flair and vitality.

No detail is left to chance. The harmony of clear lines and striking forms, of sleekness and elegance and of simplicity and sophistication provides practical solutions that put a buzz into home living.

The styling is minimal yet dynamic. The choice of materials demanding, the solutions for combination creative. Function decides each separate piece and the way they work together to create the space you luxuriate in.